A World First

A group of people discussing ISO30414:2018

A world first

HCM Metrics are the first and original certified assessment body for ISO 30414:2018. Founder and Chairman, David Simmonds (M.Sc.HRD, FITOL, Chartered FCIPD) was personally certified in 2019 by Ron McKinley, Chair of the ISO Technical Committee that developed the standard.

Dr McKinley noted, “David Simmonds demonstrated that he possesses the necessary knowledge, experience, skills, abilities, attributes, education, and training that qualifies him to certify both individuals and organisations regarding their conformance to ISO Standard 30414:2018 – Guidelines for internal and external human capital reporting.


Human capital management reporting continues to change the efficiency and effectiveness of decision-making strategies in the workplace. ISO 30414:2018 aims for the first time to measure the human capital contribution to the organisation.


HCM Metrics will audit and certify organisational human resources functions, roles and processes against ISO 30414:2018 standards to assess the value of human capital management reporting.


HCM Metrics will focus on excellence and integrity. Everyone working with and for our organisation will sign our Code of Ethics and Professional Conduct. Our style will embrace the values of servant leadership, the principles of social capital, and the advantages of Integrated Reporting.

Our purpose and our passion

Trust and Integrity – We are open and transparent in our working methodology
We are content rich on resource and material therefore we have a lot to share
We have all been on an incredible life journey and our stories are phenomenal in helping you
We will lead you on a new discovery in raising HR standards
We will bring clarity to your organisation and make everything related to HR tangible

David Simmonds, Chairman of HCM Metrics Image

About David Simmonds


In 2015, David Simmonds founded HR Analytics Ltd to help organisations make better decisions through effective human capital and related data analysis. Before that, he was a principal/senior lecturer for the universities of West London, Westminster and Chichester, during which time he had consulting, training and development, senior advisory, and executive coaching assignments with organisations such as Barclays Bank, Bank of Malaysia, Bloomberg, British Airways, British Telecom, GlaxoSmithKline, Heinz Foods, Royal Mail, Starwood Hotels, and Triton Investment Advisers.

David is a Chartered Fellow of the U.K.’s CIPD (Chartered Institute of Personnel and Development) and holds certifications from the Institute of Sales and Marketing Management, the Institute of Training and Occupational Learning and the Higher Education Academy.

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